FAQ: How is Market Share calculated?

Market Share is one of the numerous metrics DigThisData uses to provide deep insights into how a product is performing. The Market Share percentage is based on which industry subsets you have chosen. If you choose multiple subsets, the pool of products and sales expands. If you are looking at a single subset, the pool will be smaller.

Market Share is calculated as Volume Sales as a percentage of Total Selected Subset Volume Sales over the selected period.

Feedback and Knowledge Base