FAQ: What is the Sales Velocity Report and how do I read it?

Sales Velocity reports on weekly sales for 12 weeks ending at the selected date. The report contains four metrics per week:

  • Sales: indicating the number of units sold for the given week in the current fiscal year
  • Velocity: calculated as the percentage of the previous weeks ending on-hand inventory that sold
  • LY S: indicating the number of units sold for the given week in the previous fiscal year
  • LY V: the percentage velocity as calculated above for the week in the previous fiscal year

All Sales are reported in Units.

In general, the goal is to achieve 100% Sales Velocity. If the product typically ships weekly, velocity combined with Stock Out reporting can be used to determine optimal inventory levels and shipments for a specific location. When products ship less frequently (especially Vintages products), velocity can be used to determine the overall weekly performance of a product.

In the case where velocity is at 0%, either there were 0 sales, or the store stocked out the previous week.

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